As The Real McCoys goes from strength to strength they decided to open a flagship store in the heart of Tokyo’s designer shopping district. Since we were nearby they asked if we’d shoot some interior photography in the shop. Any foreigner who could resist a Shinkansen ride into Tokyo must be dead inside.
Though you’d never know it from street level, this place is a celebration of military inspired denim and denim culture. Just like the clothing, no expense is spared, no detail missed, nothing left to chance.
The Real McCoy’s 6-25-8 Jingumae, Shibuya-ku, Tokyo.